Our war against the Coronavirus remains unabated. This war has brought in unprecedented and quirky changes: the novel and stylish addition to our wardrobe through the ubiquitous masks. We see the emergence of a new evolving on-line culture with its own new norms and correlated expressions of identity, social etiquette and social skills. I am fascinated by the new types of everyday practices that are mushrooming as virtual work, zoom meetings and online communication become more prevalent. We need to be building a repertoire of new social skills for the new media within the new normal! When should one raise a hand rather than blurting out one’s contribution? Or, how often should one go on typing out messages in Chat? The emerging etiquette is still evolving within the boundaries of online hierarchies and may consider or reject other sensitivities.
Colourful, printed, embroidered and matching masks represent an opportunity of expression not only for the fashionistas and style aficionados but also for those who like me have not yet mastered the art of online retail clothes therapy. The masks with their patterns and colours are amazing – polka dots and paisleys, tartan and pleated with three or two layers; the range is enough to satisfy the most finicky and discerning tastes. On a more serious note, the many acts of kindness that we have heard of, and seen, during these unprecedented times have the magical power of a rainbow across the rain-lashed skies that never fails to lighten our spirit and infuse us with hope.
Keep hoping, keep smiling and stay safe
Editor, SAaS Newsletter and Trustee